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Methodology Paper No. 135
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The CATI Advantage in HCP Research: A Methodology for Recruiting, Interviewing & Screen-Sharing to Decision-Grade Data

Online, telephone (CATI), or mixed-mode — by matching method to audience difficulty, survey complexity, and respondent availability. Includes a mode-decision matrix and a routing decision-tree.

2026 Edition

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No. 135 · 2026 Edition