Precision Telephone Interviewing
for Complex Audiences
Reach, screen, and engage hard-to-reach respondents through expert-led CATI research.
Trusted by executive, healthcare, and specialist B2B audiences
When Online Sample Isn't Enough, CATI Delivers.
Some audiences can't be reached — or properly qualified — through online panels alone.
Our CATI capabilities enable direct engagement with hard-to-reach respondents, ensuring higher accuracy, better screening, and more reliable data.
- 450+ interviewer seats across 3 ISO-certified call center locations
- 24/7 international interviewing — 90 countries, 150+ languages
- 15+ years average CATI management experience per project
- Rigid QC: monitoring, validation, and editing on every call
- Real-time client data portal with live field access
Screen Sharing Makes Telephone Research More Interactive
Interviewers can guide respondents through visual stimuli in real time — including concepts, pricing exercises, MaxDiff, discrete choice, conjoint, ad tests, and product evaluations.
- Respondents see the same stimuli the interviewer is referencing
- Complex tasks can be explained and clarified live
- Better suited for hard-to-reach niche B2B and healthcare audiences
- Combines telephone rapport with modern visual research execution
Telephone Research That Looks and Feels Modern
CATI projects do not have to feel like legacy phone surveys. CatalystMR combines trained interviewers, screen-sharing workflows, and real-time QA to support complex studies with hard-to-reach niche respondents.
Guided visual interviewing
Interviewers can walk respondents through concepts, product visuals, pricing exercises, conjoint, MaxDiff, and ad tests while maintaining live telephone rapport.
Better for specialist audiences
For physicians, HCPs, and low-incidence audiences, CATI gives researchers more control over screening, clarification, scheduling, and respondent engagement.
Built for niche B2B respondents
When senior buyers, IT decision makers, trades, or executives are difficult to reach online, CATI provides a high-touch path to qualified participation.
When CATI Is the Right Approach
CATI isn't the right tool for every project — but for these audiences, it's often the only tool that works.
Complex Screening
Projects requiring detailed qualification, multi-step screening, or nuanced eligibility criteria that online panels cannot reliably execute.
B2B Professionals
Senior decision-makers and executives with low survey participation rates who are significantly more accessible via telephone than online.
Healthcare Audiences
Physicians, specialists, and patient populations requiring precise credential validation — especially rare specialties with near-zero online panel representation.
Low-Incidence Targets
Audiences that are genuinely difficult to find, verify, or recruit through digital channels — where telephone outreach dramatically improves yield.
Higher CATI Data Quality.
Better Field Control.
Human-led interviewing adds a layer of precision that online surveys cannot replicate — especially on complex, sensitive, or low-incidence studies.
Real-time human screening
Trained interviewers apply nuanced qualification criteria that self-reported screening cannot reliably capture.
Higher response accuracy
Live conversation reduces misinterpretation, clarifies complex questions, and improves data completeness.
Improved incidence validation
Interviewers verify eligibility in real time — reducing false positives and inflated incidence that plague online-only studies.
Reduced fraud and misrepresentation
Human interviewers catch inconsistencies that automated systems miss — especially critical for healthcare and professional studies.
Not All CATI Is Created Equal
- ✕Script-driven call centers with generic interviewers
- ✕Limited respondent validation and verification
- ✕Inconsistent interviewer quality across projects
- ✕Basic screening with no nuanced qualification
- ✓Experienced interviewers trained for complex studies
- ✓Deep screening and real-time credential verification
- ✓Consistent, monitored interviewer performance
- ✓Reliable, precise field execution every project
Simple, Structured, and Efficient
Define Audience & Criteria
Share your targeting specs and screening requirements. We confirm feasibility within hours.
Build & Program CATI Script
Our team can programs, tests, and optimizes the questionnaire for telephone delivery or use your survey link — no delays.
Interview & Screen
Trained interviewers begin immediately with real-time monitoring, QC, and live reporting throughout field.
Screen Sharing
Interviewers share their screens with respondents allowing for seamless execution of conjoint studies, concept evaluations, ad tests, and product tests.
Deliver Validated Data
You receive clean, validated completes in your preferred format — on time, every time.
Built for CATI Accuracy
at Every Field Step
Our CATI process is designed to ensure consistency, accuracy, and reliability from first contact to final data delivery.
- Interviewer training and ongoing performance monitoring
- Real-time quality checks on every active call
- Script optimization and pre-field testing
- Ongoing performance tracking and field reporting
- 100% of projects monitored
management experience
CATI capability
round-the-clock
CATI Expertise Across Every Research Type
Our interviewing teams are trained and certified across the full range of market research methodologies.
Integrated with
Precision Sample
Our CATI research capabilities work seamlessly with our online sample solutions — allowing you to combine B2B sample, healthcare sample, and telephone interviewing for the most challenging audiences.
Use CATI where online fails. Use panel where CATI is overkill. We manage both — from a single point of contact.
Frequently Asked Questions About CATI Research
-
CATI is the preferred method when your audience has low internet penetration, when topics are sensitive and require human rapport, or when you need to reach older demographics and hard-to-recruit professionals. It's also ideal for complex conjoint studies, screen-sharing evaluations, and low-incidence targets that online panels can't fill reliably.
-
Our CATI operations span 90 countries with 150+ languages supported, 24 hours a day, 7 days a week. With 450+ interviewer seats across three ISO-certified call centers, we can scale to virtually any geographic or linguistic requirement.
-
Yes — CATI is one of the most effective methods for reaching physicians, specialists, and healthcare professionals. Our interviewers are trained in medical terminology and HCP recruiting best practices, consistently achieving high cooperation rates among difficult-to-reach clinical audiences.
-
Screen sharing allows interviewers to display stimuli — such as concept boards, ad creatives, or conjoint exercises — directly to respondents during a telephone interview. This bridges the gap between CATI and online methodologies, enabling richer evaluative studies without sacrificing the personal rapport of phone interviewing.
-
100% of our CATI projects are monitored in real time, with ongoing interviewer performance tracking, script optimization, and pre-field testing. Our 15+ year average management experience ensures consistent execution and clean data delivery on every project.
Need to Reach Difficult Audiences?
Let's determine if CATI is the right approach for your project.
No obligation. Fast turnaround.